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The GfK SE, established in 1934 as ''Gesellschaft für Konsumforschung'' (Society for Consumer Research) is Germany's largest market research institute, and the fourth largest market research organisation in the world, after Nielsen Company, Kantar Group and Ipsos. It was founded by an association of university teachers, among them Ludwig Erhard, later Minister for Economics and Chancellor of Germany. In April 2005 it acquired NOP World, based mostly in the United Kingdom, the United States and Italy, which was rated the ninth largest market research business in the world, a move described by the company as "the most important decision made by GfK since going public in 1999".〔GfK SE, 'To Our Shareholders and Business Partners', Annual Report 2005〕 In May 2008 it acquired an equity stake in Deep-Packet Inspection company (Qosmos ) in order to track and monitor Internet usage for marketing research.〔("GfK Invests in new technology" )〕 In December 2011, GfK acquired Knowledge Networks, based in Palo Alto, California the United States, which does online research for consumer products and services, pharmaceuticals, retail, media, and public policy. KN's Dimestore platform offers unique platform for measuring the effectiveness of digital ad campaign with simple surveys of streaming video ads, that allows real-time reporting also. ==Services== The GfK Group is an international market research organization providing services in the three sectors Custom Research, Retail and Technology and Media. The company's headquarters are in Nuremberg, Germany. GfK is a joint stock company and traded on the Frankfurt Stock Exchange. It is included in the SDAX index. The Group has a staff complement of 10,000+ employees and their market research services cover more than 100 countries across the world. The company signs off using the slogan "Growth from Knowledge". GfK offers information and consulting services in three sectors to companies in the consumer goods and pharmaceuticals industry, retail, media and the service sector: product policy, logistics and sales, and marketing and advertising. GfK Custom Research: The Custom Research sector specializes in operational and strategic marketing issues. The sources of information for the Custom Research sector are specific target groups of consumers and the medical profession. GfK Retail and Technology: Retailer POS data is the source for the Retail and Technology sector. The sector supplies clients with information and consulting services based on retail data from continuous surveys and analyses of sales of technical consumer goods and services in the retail sector in more than 80 countries worldwide. With the global production and reporting system StarTrack, processing and delivery follows universal standards; clients can access the resulting market information online. GfK Retail and Technology has also developed an index to track technical consumer goods markets in more than 30 countries worldwide called GfK TEMAX (Technical Market Index). Media: The Media Sector delivers information services on range, intensity and nature of media usage and acceptance in more than 20 countries in Europe and the USA. The data source for the Media sector stems from the media (point of media). The services are directed at clients from media companies, agencies and the branded goods industry. The range of available services includes continuous, as well as special one-off studies and analyses. The data sources for the Media sector come from TV, radio, print, outdoor advertising and online. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「GfK」の詳細全文を読む スポンサード リンク
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